Approach

View the full Mars Nutrition Criteria – Second Edition

The Mars Food Nutrition Criteria include targets for added sugar, salt, and fat content in all of our products, as well as targets for the inclusion of healthy whole grains, legumes, and vegetables in specific categories of our product range. Our criteria are ambitious – we adopt the strictest and most widely agreed upon nutrition recommendations issued by the World Health Organization (WHO) and other leading public health authorities. 

We are using the Mars Food Nutrition Criteria to guide product innovation and reformulation, and help us track the nutritional composition of our Food portfolio over time. By setting a high bar for our products, we aim to deliver more nutritious mealtime products for our consumers to enjoy. In fact, by 2021, 95% of our products will meet our Criteria’s standards for added sugar, salt, and fat.

As we developed the Mars Food Nutrition Criteria, we took into consideration how our products are used – either as condiments, main meals, or side dishes.  We aim to develop products that fit into healthy diets balanced over the course of several days or a week, allowing for the occasional treat and special meal.

And we’re not just using our Nutrition Criteria to drive healthy product development. We’re also using our Criteria to update recipe suggestions provided on pack and on our websites, provide more nutritious meals in Mars Food cafeterias, and limit how we market our products alongside other products in stores. All of these initiatives are part of the Mars Food Global Health & Wellbeing Ambition to deliver 1 Billion More Healthy Meals Shared on Dinner Tables Around the World.

Commitments 

We aim to have 95% of Mars Food products meet the Mars Food Nutrition Criteria’s strict nutrition standards for sodium, added sugar and fat by 2021.

View our Health & Wellbeing Ambition Progress Report  for additional information.