By staying close to consumers, we know that certain things convince them to buy our products again and again. Quality products and services, consistently meeting standards of excellence and made and delivered with minimum impact on the environment, have always been the foundation of our success. Others also claim quality, but few can match our commitment to offer our best and to raise our standards through constant innovation.

Our company is dedicated to the highest quality in all the work we do. Quality is the uncompromising standard for our actions, and it flows from our passion and our pride in being part of the Mars community. Quality work is the first ingredient of quality brands and the source of our reputation for high standards.

We must remember that we cannot influence millions of consumer choices until we have convinced the first one, then a second and a third consumer to buy our brand. Each individual sale should be considered our most important sale. If we forget this, there is a risk we could rest on our past and ignore our future. We depend completely on our consumers to build our future, and we must tirelessly seek to understand their needs.

Mars began to prosper in the depths of a depression, has met strong competition and has grown to its present size all as the result of billions of purchases made each year. These purchases are often among the smallest a consumer makes, yet they have financed our growth around the world. Why has this happened? How are we to continue this success?