We believe people should have access to the products and information they need to ensure they live healthy lives, and we’re proud our products and services offer a range of benefits — from nutrition to oral care to just plain fun. Beyond the foods we produce for people, we’re also delighted to offer a growing array of foods and services for pets, too. We’re proud of our progress in promoting nutrition, as well as complying with responsible marketing standards.
Food Safety and Security
Unsafe foods have terrible consequences for families and communities, and one in 10 people today suffers from lack of food safety. New threats are emerging in developing nations as the population swells, but the bottom line is this: If it isn’t safe, it isn’t food.
We’re using science at our Global Food Safety Center to prevent illnesses and partner with governments, NGOs and industries to ensure food safety. Our goal is to play a role in combating undernutrition and other causes of unsafe foods around the world.
Product Renovation
As a leading provider of food for people and pets, we want to make sure the products we offer and the ingredients they contain fit into a balanced diet. We are continuously investigating ways to improve the nutritional content of our products without compromising taste, convenience, quality or affordability.
According to the World Health Organization (WHO), obesity has nearly tripled around the world since 1975. Yet, at the same time, hunger and malnutrition remain serious health problems. We are responding to concerns that consumers, governments and other organizations have about health issues associated with foods and beverages.
Responsible Marketing
Marketing is more than selling — it’s also about informing. We were one of the first companies to create a Responsible Marketing Code, and it’s still in place. In the code, we ensure that we don’t advertise to children under 12, we have clear nutrition and consumption guidelines on our packs, and promote responsible portions. In fact, 99 percent of our products include clear Guideline Daily Amount labeling, so consumers can know all the facts.
It’s important to us that our products are part of a healthy diet, and the way we advertise is just as much a part of this as the ingredients we use. Implementing measures as guided by the Mars Marketing Code helps ensure we’re responsible and promotes appropriate use of our products and services.
